Sales & Marketing | The American University of Iraq Sulaimani

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Sales & Marketing

Accounting under IFRS

This course is designed to discuss the theoretical foundation of financial accounting, issues related to measurement, reporting of financial statements, and disclosure issues related to current assets. The course also provides information related to revenue recognition.

Digital Marketing

This practical course comprises key aspects of digital marketing, showing you how to integrate and reach customers while growing revenues. The program will help you to learn about online marketing strategies and your online marketing investment and its performance. Digital Marketing is being studied both from a client and an agency point of views.

Introduction to Six Sigma

In today's flexible organization, the boundaries between functions are becoming less defined. You are most probably becoming more involved in working on multiple and cross-functional projects or leading global teams both technical and non-technical. This course of Six Sigma enables you to anticipate and cope with the problems that you may meet, both in management and technical infrastructural domain.

Warehouse and Inventory Management

This course is designed for individuals or teams who wish to develop their supervisory management skills and knowledge in warehousing and inventory to support efficiency in operations. The program teaches the role and importance of inventory management in Supply Chain and introduces essential tools for successful warehouse and inventory management. The course will focus on teaching how to best design, manage, improve efficiency and minimize costs in your warehouse.

Planning & Managing Public Relations Campaigns

This course teaches public and media relations skills for professionals interested in understanding the foundations of strategic communications between organizations, the public, and both traditional and new media. Students will gain the skills necessary to formulate and execute effective and impactful public relations campaigns that further their organizations’ overall goals and objectives.

Customer Service Excellence with Social Media

This course deals with customer service in a new and challenging environment, online. The course will help you to identify and engage with your customers and potential customers online utilizing social media. You will learn how to use social media effectively while making best use of different tools available. Different social media monitoring and analytics tools will be covered to fully understand your target audience and engage them.

Customer Service Skills

This course teaches the importance of customer service standards and their impact on customer´s experience. The course explains what is a good customer service and how it can go from good to great. The key techniques and tools to reduce customer dissatisfaction and stress are also reviewed in this course. At a great level, this course highlights the impact of customer service on your business and developing effective customer service strategies that can support your business goals.

The Art of Sales - Managing the Selling Process

This course provides a comprehensive overview about the role and importance of sales in business growth as well as sales management processes and techniques. The course in particular focuses on the characteristics and skills of an effective sales person and his role and responsibilities. From prospecting up until closing deals and post-call analysis, this course guides you towards the steps in a professional selling process to increase sales while satisfying customer needs.

Not-for-Profit Accounting and Auditing

This course is for non-profit organization accounting. The course sessions will include case studies for not-for-profit accounting and auditing. Topics covered will include financial statement requirements, net asset classifications, considerations of fraud, etc. This course goes beyond the theory and will show you how to navigate the key issues that arise in not-for-profit accounting and auditing.


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